Yahoo beefs up original programming

Internet giant Yahoo has introduced a selection of eight new web show focusing on women because it ramps up original programming -- brings total output to 34 shows either around the network or perhaps in production. They will be released from the refurbished destination site known as Yahoo! Screen.Some shows are weekly, some daily. They range long from three-to-5 minutes, to longer form. Two shows have been in-house productions from Yahoo Galleries, others developed together with companies including Electus/Principato-Youthful Entertainment, FishBowl Worldwide Media, Prime Content and Warrior Poets. In a press briefing in NY Tuesday morning, Mickie Rosen, senior Vice president of Yahoo Media Network, presented the selection like a slate, similar to broadcast systems. She stated marketers be capable of buy over the slate of shows. ''Original programming is when we make our mark and accelerate our brand building,'' she stated.The brand new choices include ''Reluctantly Healthy'' with Judy Greer (''The Descendants,'' ''Arrested Development'') about living healthy on the run, ''Let's Discuss Love'' with Niecy Nash of ''Reno 911'' and ''The Failure Club,'' located by Morgan Spurlock (''Supersize Me''), about adopting the worry of failure to modify your existence.In ''Your Buddies Won't Ever Believe You'' with Ryan Rottman (Nickelodeon's ''Gigantic''), brief moments of random celebrity interaction are taken on hidden cameras and targets attempt to convince their buddies what just happened. ''Ultimate Proposal'' shows host Cameron Mathison (''All The Kids,'' ''Good Morning America'') along with a team of experts helping males provide the ultimate marriage proposal. ''omg! NOW'' is really a celebrity fest with host Kristen Aldridge. ''Blue Ribbon Hunter,'' with food author Allison Fishman, offers a mix of local flavor and cooking instruction at food festivals across America. And celebrity chef Fabio Viviani hosts their own cooking program ''CHOW CIAO!'' ''This is next generation television, available anytime, anywhere, with something for everybody,'' Rosen stated.Despite turmoil within the executive suite and constant gossips it's up available, Yahoo is clearly on the go. The 2009 week, the organization introduced a sweeping alliance with ABC News. Traders appear to love the things they see. Yahoo shares were up in midday buying and selling Tuesday, beating the general market. Contact the range newsroom at news@variety.com